Instructions LoopMe AppsFlyer

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LoopMe is able to receive attribution data from AppsFlyer for both install and in-app events.

This article is intended for advertisers who are using the LoopMe platform to manage their campaigns and would like to integrate with AppsFlyer's NativeTrack™ solution.

Starting the Integration

To start the integration you must send AppsFlyer both the tracking link and the postback for reporting purposes.

Below you can find the base tracking link with a detailed explanation per each parameter:

http://app.appsflyer.com/app_id?pid=mediaName_int&c={campaign}
AppsFlyer Base URL Description
http://app.appsflyer.com AppsFlyer End-Point
app_id Application Unique ID - Dynamic value changed per app promoted
pid= Media source name include _int to identify integrated network at AppsFlyer servers
c= Campaign name

Recommended Tracking Link Parameters:

AppsFlyer Parameter LoopMe Macros Description
&clickid= {ad_delivery_token} Unique transaction ID of the user session - Required
af_siteid= {app_key} ID of the traffic source - Optional


Complete Tracking Link Template

http://app.appsflyer.com/com.appsflyer?pid=<b>mediaName_int</b>&clickid={ad_delivery_token}&af_siteid={app_key}

Install and In-App Event Postbacks Global Install Postback:

http://{Company-Domain}.voluumtrk.com/postback?cid={clickid}

Global In-App Event Postback:

http://{Company-Domain}.trackvoluum.com/postback?cid={clickid}&payout={monetary}&txid={event-name}
  • {Company-Domain} the network ID (domain) name provided by Volumm.
  • txid= Set as Event Tag in the AppsFlyer dashboard for each App by the advertiser. This is the actual in-app event name from the application.

AppsFlyer's In-App Event Dashboard

    • Additional attribution information can be added to the postback by request such as: Country Code, Advertising ID, IDFA etc.

Finalizing your Registration

  1. If you currently have an integration with AppsFlyer contact AppsFlyer at partners@appsflyer.com

2. If you do not currently have an integration with AppsFlyer, complete Appsflyer ad Partners Registration application here.