Instructions LoopMe AppsFlyer

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LoopMe is able to receive attribution data from AppsFlyer for both install and in-app events.

This article is intended for advertisers who are using the LoopMe platform to manage their campaigns and would like to integrate with AppsFlyer's NativeTrack™ solution.

Starting the Integration

To start the integration you must send AppsFlyer both the tracking link and the postback for reporting purposes.

Below you can find the base tracking link with a detailed explanation per each parameter:{campaign}
AppsFlyer Base URL Description AppsFlyer End-Point
app_id Application Unique ID - Dynamic value changed per app promoted
pid= Media source name include _int to identify integrated network at AppsFlyer servers
c= Campaign name

Recommended Tracking Link Parameters:

AppsFlyer Parameter LoopMe Macros Description
&clickid= {ad_delivery_token} Unique transaction ID of the user session - Required
af_siteid= {app_key} ID of the traffic source - Optional

Complete Tracking Link Template{ad_delivery_token}&af_siteid={app_key}

Install and In-App Event Postbacks

Global Install Postback:{clickid}&client_id=appsflyer

Global In-App Event Postback:{clickid}&client_id=appsflyer&event_name={event-name}&payout={monetary}&conv=1&f=0
  • event_name= Set as Event Tag in the AppsFlyer dashboard for each App by the advertiser. This is the actual in-app event name from the application.

Finalizing your Registration

  1. If you currently have an integration with AppsFlyer contact AppsFlyer at
  2. If you do not currently have an integration with AppsFlyer, complete Appsflyer ad Partners Registration application here.

Setting up a campaign using AppsFlyer tracking

Please following the following steps to enable a campaign on the LoopMe platform for AppsFlyer:

  1. Generate the AppsFlyer install and/or in-app event tracking pixels in the AppsFlyer tool. | Login to Appsflyer:
Appflyer Install and In-App Tracking Links

  1. Enter the AppFlying tracking pixel in Loopme booking tool | Login to LoopMe:
File:Loopme creative links
LoopMe creative booking tool

  1. Confirm integration by accessing statistics in the Appflyer tool
Search app ID in your Appsflyer tool

  • By validating the ID, the user will be able to access to the stats of this client in the dashboard
App statistics in your Appsflyer tool